Warning: Your Business and Life May Be A Big Fat Lie

A challenge for you today: Pause and think about who you really are, and whether who you are being is true to this.

Everything that you say – do – write – wear – associate with, sends a message about you. Do you know what message you are sending?

You could call it an exercise in personal branding. I prefer to call it an exercise in authenticity – and freedom.

What do you stand for? What are your core values? What is your inherent style? Do your work, lifestyle and relationships reflect this?

If you are being all things to all people, chances are you are being nothing much to anybody.

Feel free to share your discoveries in the comments below!

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